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Apple event live: New iPad Pro, MacBook Air and Mac Mini expected to be launched - latest news
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Apple's event will take place in New York - Apple
Apple is about to reveal a slew of long-awaited updates to its iPads and Macs at a packed launch event in Brooklyn.
We’re expecting a new budget MacBook Air, which will replace the MacBook Air that debuted in 2008. It will be a crucial moment for the Mac, which has been floundering a little as of late.
Sales of Mac computers in the company’s last quarter were at their lowest for eight years.
Apple does not rely on Macs nearly as much as it used to. But for a company that prides itself on perfection, the state of the current Mac lineup is less than ideal, especially given the product’s place in the company’s history.
Apple could also launch an updated range to its iPads - with a new 11-inch iPad Pro. There's been speculation the new iPad Pro will adopt features found in the latest iPhones, including facial-recognition technology to unlock the device.
The event is due to start at 2pm. The Telegraph will be following events in New York and blogging them here.
Cook says: "One that takes the MacBook Air experience even further. And off course what we want in our MacBook Air is a Retina Display... and a whole lot more."
"They especially love one Mac in particular... and that is the MacBook Air. When Steve pulled that MacBook Air out of an envelope it would be clear nothing would be the same... it changed the industry. It had a breakthrough unibody design... it was the first thin and light notebook with all day battery life."
Tim Cook says: "Over half of new buyers worldwide are new to Mac - 76pc in China". He adds that there is a total active installed base of 100 million Mac users (this is significantly less than the hundreds of millions of Windows devices).
View photos
Tim Cook on stage
The event starts with a short film of Apple Mac users, from pop stars and musicians to human rights activist Malala Yousafzai.
The live event is about to begin - look out for announcements on the new iPad Pro and MacBook Air, while we may also see more about updates to iOS 12.1 and the upcoming Mac Mini.
It is no secret among Apple fans that the company has left its MacBook line out in the cold. While the iPhone has become its main revenue driver, the MacBook Air has remained a popular laptop, and the only (relatively) cheaper macOS option for those who don't want to use Windows.
View photos
The MacBook Air Credit: Future
Apple does not rely on Macs nearly as much as it used to. The iPhone is its most important product, and accounts for more than half of its sales. The Apple Watch, initially maligned, is now selling strongly. And revenues from apps, software and cloud storage have become its new growth engine.
But for a company that prides itself on perfection, the state of the current Mac lineup is less than ideal, especially given the product’s place in the company’s history...
These days, the Mac lineup, and in particular its laptop range, is a confusing one. The two lines that Apple has prioritised in recent years - the ultraportable 12-inch MacBook and the powerful MacBook Pro - both have their compromises.
It is perhaps no surprise, then, that the relatively ancient MacBook Air remains so popular despite its basic design not changing much since 2010.
The new design for the iPad Pro was revealed in a leak earlier this week, suggesting no home button on the new model, similar to the design seen on the new iPhone XS and iPhone XS Max. Here is what we expect to the new iPad Pro to look like.
The Telegraph's Silicon Valley editor James Titcomb wrote earlier today:
Apple has traditionally promoted iPads over computers. When Steve Jobs unveiled the iPad in 2010, he started talking about the tablet replacing laptops.
This carried on into Tim Cook’s leadership. After unveiling the iPad Pro in 2015, he told The Telegraph that “the iPad Pro is a replacement for a notebook or a desktop for many, many people”.
Apple is set to reveal a new version of its iPad Pro and a new Apple MacBook, according to reports. The iPad Pro was revealed in a leak from its iOS software by9to5Mac. The leak shows a device with no home button, suggesting Apple plans to go all-in on Face ID on its new iPad range.
Here is what we expect to see:
New iPad Pro 11-inch and 12.9-inch screens
Face ID on an iPad for the first time
No Home Button and gesture controls using iOS 12
Screen sizes in 11-inch and 12.9-inch
New Apple MacBook Air
An updated, cheaper Apple MacBook to replace the old MacBook Air, which has not been fully updated since 2010.
Modern features, including USB-C ports and an updated screen.
Coming in cheaper than its current MacBook Pro range
New Mac Mini
A new mini desktop Apple device to replace the 2014 Mac Mini
Apple has headlined this event as "There's more in the making" - so users are certainly hoping for more hardware to be on display.
It is also probably a reference to the iPad Pro and the Apple Pencil. Apple has long pushed the device as a tool for creators and designers to use. You can read the Telegraph's review of the older 10.5-inch iPad Pro with the Apple Pencil here.
Apple has also released its cryptic event invites for the new showcase - but this time there are dozens of coloured artworks, suggesting the new iPad could feature prominently.
Apple's Event may have been worth the wait for MacBook fans
Good afternoon and welcome to the Telegraph's liveblog of Apple's event in New York. The tech giant is expected to reveal updates to its iPad Pro range and a successor to its MacBook Air, something Apple fans have been hoping for. We will be following events and getting a first glimpse at Apple's new tech.
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